ENSURING ECONOMIC SECURITY OF TRADE ENTERPRISES IN THE FORMATION OF PRICING POLICY

The article considers the problem of ensuring the economic security of trade enterprises by forming an optimal pricing policy. The methodology of formation the minimum and maximum selling prices of trade enterprise, maintenance of margin of economic security, which is based on research of turnover costs and working capital of trade enterprise is offered. Based on statistical data of trade enterprises, the types of prices by product range are determined, which form a stable economic situation and ensure economic security of trade enterprise. The necessity of forming the optimal price policy and selling prices of trade enterprises with the use of Pareto efficiency tools and construction of single-criteria and multi-criteria tasks, indicators of quality of commodity resources of trade enterprises is substantiated. Using the Excel software processor and the "Regression" function, economic-mathematical models of optimal prices for the product range of trade enterprises are built. The results testified to the effectiveness of the proposed model of the optimal pricing policy of trade enterprises, as the obtained values are within the minimum selling prices, which provides economic security of trade enterprises. The process of forming the pricing policy of trade enterprises to ensure economic security is proposed, which is based on the principles of pricing, appropriate methodological tools and monitoring of market environment factors. Organizational, economic, legal, social and market (marketing) mechanisms for the formation of effective pricing policy of trade enterprises aimed at ensuring economic security are identified. This study is practically interesting for personnel of trade enterprises, regardless of organizational-legal forms of ownership and activities, and theoretically - for researchers dealing with pricing.

Crisis Management As An Important Starting Point For Preventing A Pandemic.

The COVID-19 disease pandemic, representing a worldwide problem, has moved the world population into a position it has not experienced since World War II. However, there is one difference: the problem has stricken not only Europe but the whole American continent, Asia and Africa. Solution to the problem can be divided into two levels, namely medical and social. At the social level, the only solution is crisis management, or simply prevention and crisis activities carried out by representatives of the governments, and the willingness of citizens to follow specific regulations. However, a combination of the estimate of risk and efficient regulations in compliance with medical care must pursue the sole aim, namely to stabilise and stop the spread of the coronavirus. One part of crisis management is represented by the proper documentation of particular procedures and the drawing of conclusions for the future. This paper is the result of conducting an institutional project at the University of Security Management in Kosice, and characterizes the position of the crisis management and rescue units in solving the pandemic in the Slovak Republic. In addition, the paper compares starting points of crisis management and measures taken by selected countries, and identifies the problem of the crisis management both at state and individual levels in Slovakia.

La pandémie due à la COVID-19 a placé le monde face à une catastrophe inconnue depuis la 2ème guerre mondiale. Encore celle- ci avait elle essentiellement impacté l'Europe quand ici ce sont tous les continents qui sont touchés. La résolution du problème doit se faire à 2 niveaux, médical et sociétal. Au niveau sociétal, la gestion de crise comporte sa résolution mais aussi le maintien de certaines activités et la prévention de sa résurgence, toutes du ressort des autorités mais dépendant fortement de l'adhésion de la population. Le système de santé est fortement impliqué tant par la gestion de la crise que par la prévention des rechutes, ce qui suppose de stabiliser puis couper la progression du virus. Cette gestion de crise doit aussi comprendre l'établissement d'une base bibliographique et la rédaction de procédures à utiliser dans un cas semblable futur. Cet article est le fruit du travail de l'utiviersité de gestion des risques de Kosice et détermine l'action des décideurs et effecteurs de résolution de crise en Slovaquie. Il compare aussi le début et la gestion de la crise dans d'autres pays et identifie les problèmes de gestion de la crise, individuels comme collectifs, en Slovaquie.